Body & Healthcare
The Body & Healthcare market is increasingly developing in the direction of the traditional retail market. The number of retail chains is increasing steadily and a price war is in full swing. The logical consequence of these shifts is that we need to work the market in new ways.
Challenge
Manufacturers must adopt a flexible attitude at all times in order to offer every partner the right range with the associated shelf space. They need to be constantly taking account of the different target groups for each store and investing in boosting the motivation and knowledge levels of staff and customers.
Partly in view of the numerous product innovations and launches, this represents a constant challenge. For it is no simple matter to get the timing right every time, to stay constantly up to date with developments on the shop floor and to always keep the product/brand top of mind among staff and consumers. Not simple, but essential.
Consumer Electronics
How do you ensure a successful retail channel and higher till receipts in a dynamic segment with frequent product launches?
Food
Daily execution of planograms is crucial in Food and Out of Home. And what can staff contribute to sales/resales?