Omen by HP
our client’s challenge
How can you reach a group of (hardcore) gamers? Which concept will really appeal to this target group? How can we ensure that we reach this group offline as well as online? Hamilton bright events set out to tackle these challenges. We developed the OMEN by HP Battlezone: an online and offline event for gamers, and most of all a week full of fun with today’s most popular games.
the goal
- to create awareness by reaching the target group in an innovative way
- to reach the largest possible audience in the mix between online and offline activation
our people’s solution
Hamilton bright events led the project from concept to implementation, based on a close collaboration and partnership with HP and a network of specialist suppliers.
To make this activation a success, we devised an offline event that could be streamed online by the participating pro-gamers and influencers. What if someone couldn’t join in? No problem: then all the battles could be followed on the influencers’ online streaming channels. Enthusiasts could immediately make a purchase with a 10% discount.
results that count
Through this activation, OMEN by HP achieved a total reach of more than 1,000,000 social views and an increase of 42% in online Retail.
“For me, the OMEN by HP Battlezone project was the perfect example of a 360-degree campaign, in which we set out to deliver a unique concept for a very specific target group, with HP as our partner and a network of specialist suppliers.”
Nienke van ‘t Schip, Business Unit Director
