Our client’s challenge

Intersnack Benelux, known for brands like Chio and POM-BÄR, faced a challenge in Belgium. Following the strong growth of POM-BÄR in 2023, Intersnack aimed to further expand the salty snacks category. For 2024, they introduced two new innovations: Chio Heartbreakers Classic and Paprika.

To ensure a successful launch, Hamilton Bright was tasked with building distribution and increasing the visibility of Heartbreakers through eye-catching POS materials such as Heartbreaker buckets and wobblers. The goal? To create a strong presence in the Belgian retail landscape and win the hearts of consumers. Hamilton Bright’s Flex team eagerly rose to the challenge.

Our team’s solution

A team of experienced Sales Representatives, supported by flexible sales staff, developed a well-thought-out route plan. This team worked to introduce Chio Heartbreakers to Carrefour, Intermarché, and Delhaize. In addition to driving sales, they placed eye-catching in-store displays to spotlight Chio Heartbreakers and boost their appeal.

Thanks to a targeted approach and close collaboration with retailers, the foundation for success was established.

Results that matter

The hard work quickly paid off. Today, Intersnack’s heart-shaped chips are available in over 600 Carrefour, Intermarché, and Delhaize stores, all equipped with attractive POS materials. Within two weeks, Heartbreakers achieved an impressive 80% distribution rate at Carrefour. Three weeks after launch, Heartbreaker buckets were placed in more than 85% of Delhaize’s independent stores.

These results demonstrate that the strategy was not only effective but also delivered tangible successes in a remarkably short time.