Sneek, June 13, 2024 – Hamilton Bright, today we announce that Hamilton Bright can further deepen and broaden its service merchandising offering by collaborating with a partner in Field Merchandise, Dayes. As of August 1, all 55 Dayes NL merchandisers will join Hamilton Bright. The combination of Dayes and Hamilton Bright merchandising teams jointly forms the undisputed leader in Field Services Netherlands.

Together we will look for the best form of service, suitable for the service needs of each specific customer. Dayes will continue to specialize in category management, through various logistics service models (such as delivery to DCs or store-specific order picking & distribution).

Quote Eric Verhofstad, CEO Hamilton Bright

“We are extremely grateful for the trust Dayes has placed in us by making Hamilton Bright an essential part of their value chain. With our years of experience in the field of field merchandising, we join forces to support Dayes and retail Netherlands in making and keeping daily essential products available. We are convinced that we will not only continue the current quality of service, but also further develop and optimize it. This way we remain relevant for the future together and quality is no coincidence.”

Quote Wouter Meijerink, CEO Dayes

“We are pleased to have found a good partner in Hamilton Bright to further professionalize service provision and prepare it for the future. We are impressed by the scale and knowledge of Hamilton Bright as a merchandising partner and have every confidence that our merchandising employees can develop optimally here and we can offer additional services to our customers. This change, which will take effect at the end of summer 2024, will allow us at Dayes to further specialize in developing, purchasing, stocking and marketing our product and brand concepts in Pet, Personal, Health & Home Care.”

Hamilton Bright

Hamilton Bright is part of the global Field Marketing organization Advantage Smollan.  Hamilton Bright is a leading company specialized in sales and marketing for brands in the retail sector. It provides services such as merchandising, promotion, sales support and training to optimize product visibility and sales. Hamilton Bright works with various well-known brands and retailers to strengthen their market position and achieve their sales goals.

For more information about Hamilton Bright: www.hamiltonbright.com

Dayes

Dayes is a leading and trusted Retail partner in Pet Care, Beauty & Personal Care, Health Care and Home Care. Our products are the everyday necessities that make life easier, more sustainable and more fun. You will always find us where and when you need us. We are agile: we respond quickly and flexibly to the needs of families in their daily lives and we are resilient in a constantly changing market, for both customers and consumers.

For more information about Dayes: www.dayes.eu