Hamilton Bright celebrates 25 years
2025 marks a special milestone: Hamilton Bright turns 25! What began in 2000 as an ambitious startup in Sneek has grown into the leading field marketing agency in the Benelux. For a quarter of a century, we’ve partnered with top brands and retailers, created impact, and achieved success. Today, our team of over 1,200 colleagues brings brands to life – in supermarkets and electronics stores, at festivals and in hospitality venues. Wherever consumers are, we are too.
25 years on the road: never a dull day
Millions of kilometers traveled, countless shelves stocked, thousands of campaigns executed – and just as many cups of coffee shared. What has it brought us? Unmatched expertise in retail and field marketing, and a solid position as market leader. Every day, we’re active in hundreds of stores and retail environments across the Netherlands and Belgium, always with the same drive and focus on quality.
From Sneek to the Benelux and beyond
Our founders, Egon Diekstra and Claudio Missaglia, started Hamilton Bright in 2000 with a small, passionate team and a big vision. The first clients were quickly followed by many more. Through strategic acquisitions and attracting top talent, we grew into a well-established name in the industry. Since 2020, we’ve been part of Advantage Smollan, and Egon and Claudio have handed over the reins. Being part of Advantage Smollan means we now benefit from international market insights and cross-border collaboration with the best field marketing and sales agencies across Europe and beyond.
“25 years of building brands, people, and partnerships”
“A quarter century of Hamilton Bright means 25 years of investing in strong brands, long-term collaborations, and a team of passionate specialists. Our growth is thanks to the knowledge, energy, and passion of our people. They make the difference, every single day. We may be market leaders, but we’re just as ambitious as on day one. The retail world evolves rapidly, and we evolve with it. That means innovation, talent development, and an unwavering focus on quality. This anniversary is a moment to reflect with pride – but above all, to look ahead. In the next 25 years, we will continue to build impactful marketing strategies, strong partnerships, and the future of retail.”
— Eric Verhofstad, CEO Hamilton Bright
Grown bigger, still driven
The retail world never stands still – and neither do we. Driven by Frisian pragmatism, Belgian hospitality, and an ongoing commitment to quality, we continue to invest in expertise, technology, and talent. We’re proud to be certified as a ‘Great Place to Work’ and actively contribute to a better world through our sustainability program. For us, success isn’t just about business growth – it’s also about contributing to a sustainable and positive future.
We’re deeply grateful for 25 years of collaboration with our clients, suppliers, and partners – and we look forward to the future with excitement and ambition!
